Wippli (SYD - Australia) today announced the naming of former HBO executive, Publio Lorenzo, as its acting Chief Financial Officer (CFO), to lead the business’ valuation, as well as chart Wippli’s expansion to US markets.
With over 25 years of experience in the challenging media and technology industries, Publio has a proven track record of financial leadership at HBO LATAM, Mattel, and Motorola—including developing markets in intricate regions.
“Wippli is proud to welcome someone of Lorenzo’s calibre to our leadership team.” said Wippli Founder and CEO, Jay Marcano, “We’re sure Publio will be invaluable to the company’s early growth and success, and to begin Wippli’s scaleup into the US on the right foot.”
Publio will oversee Wippli's Financial Valuation, review and pressure-test Wippli's revenue streams and innovation pipeline for fundraising purposes. The incoming CFO will also lay the foundation of US operations in line with Wippli’s vision and foreign market development strategies.
“I am thrilled for the opportunity to jump into the trend of digital collaboration and remote work,” said Lorenzo. “I can't wait to do my part in making Wippli the digital disruptor to fear in the remote collaboration arena.”
Wippli's online tool is set to disrupt the digital remote-work productivity market. The fully end-to-end solution covers task creation between a supplier and a client, through work in progress and collaborative efforts, in neat, branded experiences for all.